In this article, Harshala Chavan, the founder of Merrative, shares a simple 5-steps growth marketing framework that will help you achieve your coveted product-led growth and reduce that user acquisition cost for your SaaS business. These steps are designed as per different touch-points for your user’s journey as they use your SaaS product. Getting these…
Category: Startup tips
Note tracking, SVG Backgrounds, Person insights for meetings – a summary of October-November activities that founders pushed to grow their business. October was a very productive month and work continues in November. Founders have built their MVPs and now they start getting first MRR while showing good traction from their first users. Read about challenges and…
There has never been so much money and hype around the startup industry as today. In fact, 2021 broke all the records for startup funding, with over $240 billion in investments only in the United States alone… In this article, we will discuss a list of things you need before raising any capital for your…
So you have looked at growth marketing and listened to people who say that’s what they do, and it’s all acronyms and buzzwords. No way to figure out what it is and how to do it, if there’s value for you in it at all. What is growth marketing? “Growth marketing” is also known as…
It is very crucial to understand what is your North Star metric, especially for us, a place where we help founders – a startup community platform. In this article, we’ll cover how this quantity metric can define product quality, what are the examples from well-known companies, and surprisingly, how we define it for the Startup…
Community building is trending. Nowadays, the demand to grow a startup community is higher than ever. We will tell you how. Moreover, in a product development process, idea validation is the key to make your users happy. Therefore, once they are satisfied — you get a loyal audience. Integrating customer feedback in that process helps startups build…
written by OLESIA DEINEKA Founding a startup is not for the faint of heart. Even though the barriers to launching a startup are at their lowest as they were before, 90% of new startups in 2020 have failed. What is most inspiring in this saga about entrepreneurship, is that a community of bright individuals challenges…
Written by Iryna Prysyazhnuk Do you have a startup idea? Before launching any kind of startup you probably will do a lot of research. Actually, you should do it! Different founders and mentors would advise on taking different approaches to find co-founders, teammates, and approaching investors, but there’s one thing they all agree on. Before…
